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- <text id=91TT1324>
- <title>
- June 17, 1991: Business Notes:Entertainment
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- June 17, 1991 The Gift Of Life
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 53
- Business Notes
- ENTERTAINMENT
- Rockers Meet Rollers
- </hdr><body>
- <p> The worlds of high risk and heavy metal are coming together.
- Peter Morton, trend-sensitive co-founder of the Hard Rock Cafe
- chain, plans to open a Hard Rock hotel-casino in Las Vegas by
- late 1992. The 326-room property would be the resort's first
- casino to target patrons more versed in Ben E. King than Benny
- Goodman. Morton's chain of 11 Hard Rock restaurants, which
- serve down-home food and vintage rock, has grown to annual
- revenues of nearly $100 million. Morton's latest smash hit: a
- Hard Rock restaurant in Las Vegas, an instant landmark thanks
- to the 82-ft. electric guitar on its roof. The proposed casino
- will feature a 130-ft. guitar, plus a 75-ft. piano that will
- play hits by Elvis, Jerry Lee and other kings of rock.
- </p>
-
- </body></article>
- </text>
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